Is it necessary for a business to be active on FB?

It has already been found that being active in Facebook is the only way to go if you are looking forward to branding and marketing your business online. So to succeed in today‚Äôs competitive business world you need to build an active business Facebook account. It’s time to make the move and stay in front of your competitors. Facebook has made it possible in what is called Facebook for Business.

Here are 4 reasons why it is necessary for a business to be active on FB

 

1) Get In touch with your target market – Facebook is precise in its statistics and this is very good for your business. Users’ age, sex, location – they have all the data you need, categorized and computed according to percentage. Hitting your target market, down to the specifics, becomes easier with Facebook’s organized database. Polls for surveys, advertising links and other marketing platforms are conveniently available on Facebook for your marketing use. Finding out what the like and need and offering your product as solution for it becomes possible with just a few clicks and strategic messaging.

 

2) Be a part of your target market’s routine – To be on Facebook gives your brand an opportunity to be an integral part of your market’s daily routine through their profiles and preferences. It’s definitely more effective and efficient than exerting much effort to make them notice you amidst all other competing products or services on traditional media or in stores. Noteworthy are studies that show most people check their Facebook at least twice a day. Imagine being visible to them through their news feed several times a day. The fact that you get noticed more frequently and people are getting aware of your existence already saves you half the effort to advertise and create brand awareness and connection.

 

3) Cost-efficient in nature – With Facebook marketing, you actually cut your advertising costs to half. Imagine not having to advertise to tri-media (TV-Radio-Print), and simply reaching the targeted Millions that actually matters to your brand.

 

4. Creates loyalty. Facebook business page allows you make friends as people like your Facebook page. When a person feels a personal connection to a business they are much more likely to want to help them. They will suggest the friendship to others and it makes them feel good. How lucky is that for the business on Facebook! The business is able to create a bond and a brand identity is created for them by people doing good deeds for others. Viral connections build strong advertising for businesses and they are very aware of it. Almost every business has a Facebook page these days. It has replaced a lot of old time advertising and is working out very well for most businesses. As a customer connects a friend they not only promote a business. They also make a referral to a friend and the personal connection is

 

With strategic Digital Marketing Planning, Facebook Marketing can become a powerful marketing tool for your business. Facebook has managed to bring together groups of people in one place making it a practical venue for businesses to connect to their customers.

 

Now the challenge lies in whether or not you can efficiently and effectively maximize the opportunity to be exposed to your target market.

 

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