Improvements we wish Facebook would make

We all love Facebook right? It’s a great way to stay connected with friends and family and see what they are up to an interact online. However there are so many improvements that we wish Facebook would make to its site and one of those is the desire that so many of us have to control our own newsfeed! Facebook uses an algorithm that Instagram has recently adopted whereby they figure out which news feeds to show you based on what they have deemed as being relevant to your life. However wouldn’t having the option to view all of your friend’s status updates be better? Facebook acts like they are doing us this huge favor by showing us what they see as being relevant to our lives however this is only good if a Facebook user has a very small friend network, however it would be so much better if people with more friends could view all of their friends and families posts. Basically, stop deciding my future Facebook!


Also you know what would be nice? Better search options! It would be so much more convenient if you could search for posts based on their date or location, not simply by keywords. This is 2016 people, get it together.


Another thing that is simply baffling is the fact that you still can’t customize your Facebook status updates or comments to include unique text fonts. In fact you can’t even underline, italicize, or make a piece of text bold. Therefore if you want something specific in your post to stand out the only way to do so is to write it out in ALL CAPS, which basically makes it look like you are yelling at somebody through the screen.


Facebook has also been in some trouble recently regarding their Facebook news feature that allows you to view popular stories about things happening in the world. They have been accused of allowing more liberal stories to be posted than conservatives ones and that has left a lot of people very angry and feeling as if their views do not matter to Facebook because they just so happen to be more conservative politically. No matter what the political views of the people at Facebook might be they need to make sure that they represent equal sides of the political spectrum so no one side feels ignored.


There are also a lot of posts that simply feel too promotional or pushy. I don’t want to be browsing through Facebook trying to catch up on what my friends are doing and constantly be asked to buy a product or install an app. There are also posts that push people to enter certain giveaway promotions or sweepstakes but end up beings scams. The final and quite possibly most annoying Facebook feature that needs to be done away with immediately is a person being able to invite you to play a game. How many times do you need to turn down your second cousin to play Farmville? Once again these are just a few of the improvements that we wish Facebook would make yet they have not been fixed yet. Here’s hoping that by 2017 they finally get their act together!

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History of how Facebook came to be

By now almost everyone who uses a computer regularly knows about the famous social network Facebook, which has conquered the world. Given that it has only actually started since 2004 it has had a massive and quick growth spurt, especially in the last two years. Let’s see where it all came from.

How it all started

A student in his sophomore year at Harvard University, Mark Zuckerberg, came up with the idea in 2004 of what he then called and this will explain how History of how Facebook came to be. It was created as a way to keep in touch with other Harvard students over the Internet. It was based on a publication through which students were able to get to know each other better, called the face book.

Expansion of the site

It soon became so popular that it was also used at other universities like Stanford, Columbia, and Yale, then was quickly opened to all Ivy League and later mostly all universities in the USA and Canada joined. In 2005 the company launched a high school version and finally in 2006 Facebook opened to the public: anyone above thirteen years of age with a valid email address was able to use it.

Over time Facebook has changed its way of displaying the news, which can be annoying at times when you have just gotten used to a version, and it is already updated. Over the years they have also added various features and have allowed users to personalize their privacy settings more and more. Nowadays you can add photos, videos, notes, send instant messages, private messages, post on people’s walls or even import your blog.

Investments and financials

Already in 2004, they received their first investment of $500,000 from PayPal co-founder Peter Thiel in exchange for 7% of the company. The following year even though they already had venture capitalists putting in big sums they still ran at a net loss.

Various companies offered to buy Facebook, which Mark refused, saying that he preferred the network to remain independent. This didn’t stop him allowing more and more investors to pour money into the company in exchange for a small percentage of ownership.

Finally in 2009 Facebook turned cash-flow positive for the first time.

Facebook makes its money through advertising, which you can see in the side banners on the right side. These ads are personalized to fit in with the profile of the person looking at the page. These ads also enable them to offer their services for free to the users.

The future of social networking

In the end, users will be able to decide which social network and which features they like and use the most, which will inevitably affect the future of Facebook as well as all other social networks. This means that the history of Facebook does not stop here.

In October 2010 a film called ‘The Social Network’ had been released, which tells the story of Mark Zuckerberg’s invention.

Nathalie Himmelrich brings technology closer to you – learn how to use social networks efficiently and quickly.
Nathalie is working as a mentor and coach one-on-one and in groups to support clients in their personal growth and on using technology.


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Tips for getting the most out of your Facebook account

With over one billion users around the world, there is no doubt that Facebook is a dominant force that cannot be ignored. As the largest social media, Facebook has created a lot of opportunities for business owners who want to market their services or products to customers. However, despite the unlimited opportunities that Facebook has created to business owner, many of them are still not able to maximize its potential. So how can you get the best out your Facebook account? Below are tips for getting the most out of your Facebook account.

1. Add a recognizable profile picture

This is a very important factor that many business owner usually overlook. The profile picture that you put in your Facebook account will play a crucial role in determining how your potential customers will associate with you. If you want your targeted clients to associate with your brand, you need to add a recognizable profile picture that is easy for your potential fan to identify with. A recognizable profile picture will make it easy to get found and liked on Facebook search.

2. Post relevant content

The type of content that you post on your Facebook account will determine how you will associate with your potential fans. If you post relevant content that is educative and relevant to your target audience, they will always be looking forward to read your posts. In addition to that, they will also share your content to other Facebook users, a factor that will help you reach out to more people. On the other hand, if you post low quality content that Facebook users cannot associated themselves with, they will try as much as possible to avoid reading your posts. Therefore, before you post any content, ensure that you conduct adequate research so to you post content that is relevant and informative.

3. Engage with your fans

Are you the kind of person who ignores comments of your fan? If yes then it is time to change things. A research that was conducted by Facebook found out that business owners who engage more with their fans get more return as compared to those who don’t. When you engage directly with your clients, they will know that you actually care about them. As result, they will tend to associate more with your brand as well as be loyal. Engaging with your client will also help you know what they want.

4. Know your target population

Another reason why most business owners don’t get the best out of their Facebook account is because they market themselves to wrong audience. Marketing yourself to wrong audience is actually a waste of time and resources. This is because no matter how hard you try to impress them, they won’t pay attention to you. You need to channel your marketing effort to audience who want to listen to you and are ready to take an action. Conduct an extensive research to know your target population then channel all your marketing effort to that particular population.

In conclusion, getting the most out of your Facebook account will ensure that you get higher returns. By implementing the above tips, you will be able to convert potential client to loyal customers within a very short period of time.


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Is it necessary for a business to be active on FB?

It has already been found that being active in Facebook is the only way to go if you are looking forward to branding and marketing your business online. So to succeed in today’s competitive business world you need to build an active business Facebook account. It’s time to make the move and stay in front of your competitors. Facebook has made it possible in what is called Facebook for Business.

Here are 4 reasons why it is necessary for a business to be active on FB


1) Get In touch with your target market – Facebook is precise in its statistics and this is very good for your business. Users’ age, sex, location – they have all the data you need, categorized and computed according to percentage. Hitting your target market, down to the specifics, becomes easier with Facebook’s organized database. Polls for surveys, advertising links and other marketing platforms are conveniently available on Facebook for your marketing use. Finding out what the like and need and offering your product as solution for it becomes possible with just a few clicks and strategic messaging.


2) Be a part of your target market’s routine – To be on Facebook gives your brand an opportunity to be an integral part of your market’s daily routine through their profiles and preferences. It’s definitely more effective and efficient than exerting much effort to make them notice you amidst all other competing products or services on traditional media or in stores. Noteworthy are studies that show most people check their Facebook at least twice a day. Imagine being visible to them through their news feed several times a day. The fact that you get noticed more frequently and people are getting aware of your existence already saves you half the effort to advertise and create brand awareness and connection.


3) Cost-efficient in nature – With Facebook marketing, you actually cut your advertising costs to half. Imagine not having to advertise to tri-media (TV-Radio-Print), and simply reaching the targeted Millions that actually matters to your brand.


4. Creates loyalty. Facebook business page allows you make friends as people like your Facebook page. When a person feels a personal connection to a business they are much more likely to want to help them. They will suggest the friendship to others and it makes them feel good. How lucky is that for the business on Facebook! The business is able to create a bond and a brand identity is created for them by people doing good deeds for others. Viral connections build strong advertising for businesses and they are very aware of it. Almost every business has a Facebook page these days. It has replaced a lot of old time advertising and is working out very well for most businesses. As a customer connects a friend they not only promote a business. They also make a referral to a friend and the personal connection is


With strategic Digital Marketing Planning, Facebook Marketing can become a powerful marketing tool for your business. Facebook has managed to bring together groups of people in one place making it a practical venue for businesses to connect to their customers.


Now the challenge lies in whether or not you can efficiently and effectively maximize the opportunity to be exposed to your target market.




The Life And Times Of Mark Zuckerberg


Mark Zuckerberg was born on May 14, 1984 in the White Plains area of New York to dentist Edward Zuckerberg and psychiatrist Karen Kempner. He is an internet entrepreneur who has drawn his footprints in the sand in more ways than one. He is also the chairman as well as the CEO and co-founder of the social networking website, Facebook. As of August 2016, the billionaire was ranked the 5th richest person in the world, with an asset base of US$53.7 billion.


Early Life

Zuckerberg, alongside his three sisters, Donna, Arielle and Randy were brought up in Dobbs Ferry in New York, a village situated about 21 miles north of Midtown Manhattan. Being raised Jewish, he followed all the Jewish practices and even had his bar mitzvah when he attained the age of 13. He would later become an atheist, a sworn one at that. However, he still believes in Karma and has previously stated he is so take by the Buddhism religion.

He went to school at Ardsley High School and later to Phillips Exeter Academy situated in New Hampshire. His academic start shone throughout his early years in school as he won several awards in science, astronomy, math and physics as well as classical studies.


Early Years with Computer

As early as middle school, Zuckerberg had already taken some interest in using computers and writing software. After teaching him Atari BASIC Programming, his father hired him a private software developer to tutor him.

He then began making some strides and one of his earliest milestones was the designing of a software program he named ’ZuckNet’’ that enabled an efficient communication between computers at his father’s dental clinic and their house.


College Years and Facebook

By the time he started his classes at the Harvard, Zuckerberg was already a serious programmer. He studied computer science and psychology. His programming prowess came to the fore when he wrote a program in his sophomore year called CourseMatch. This program enabled users to make certain class selection decisions based on the preference of fellow students. It also helped them form study groups. He would also create another program known as Facemash which enabled students to select the best-looking individual from an array of photos.

It is rumored that it was n the height of these inventions that he also initiated books known as Face Books which included the details of all who lived in the dorms. However, as the site shot in popularity, the college decided to shut it down as it overwhelmed one of Harvard’s network switches that was considered more popular at the time and also prevented students from having access to the internet.

Zuckerberg launched Thefacebook on February 4 2004 that was primarily a code and initially located at He was later to be accused by three Harvard seniors namely; Tyler Winklevoss, Cameron Winklevoss and Divya Narendra six days later for what they claimed was an intentional ploy by Zuckerberg to use their ideas under the pretext of helping them build a social network called When Facebook was officially launched, the trio filed a lawsuit which later resulted in a settlement that was approximately 1.2 million Facebook shares that stood at US$300 million at Facebook’s IPO. Zuckerberg would later drop out of Harvard in his sophomore year to complete his project.


Life Outside Facebook

When not concerned about Faceook affairs, Zuckerberg does some charity work. He has made several donations in aid of charity work, one of the most notable being the $100 million Newark Public Schools to Newark, New Jersey.

On December 9, 2010, he, alongside other billionaires like Bill Gates and Warren Buffeti signed a promise known as ’The Giving Pledge’’ where they promised ti donate at least half of their total wealth to charity over the course of time.

Zuckerberg shies away from revealing his political views and while he actively takes part in political processes such as voting, he has always kept people guessing whether he is a conservative or a liberal.

He got married to Priscilla Chan on May 19, 2012, a refugee of the Chinese-Vietnamese origin who arrived in the US in 1975 after the fall of the Saigon and with whom he has a son.


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